Originally posted by baldgriff
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It's not the same as if the manager of a burger joint decided to monitor what his employees were posting on social media. He doesn't care, because his customers don't care. (He would care if his customers cared, but likely they won't be aware of it, so they won't care, and he won't care.) The customers of a baseball team DO care what the players post on social media. A lot. The teams tell their players they care.
They care, not because the players are supposed to be role models to young children, but because the team markets itself by weaving stories that involve connecting their customers to the lives of the players. I happen to know a bit about this, having sat in on a few marketing presentations on the topic.
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