Twin Peaks on Facebook Twin Peaks markets itself as a racier version of Hooters.
Twin Peaks is the fastest-growing restaurant chain in America.
The chain, which prides itself on being a racier version of Hooters, has 57 locations, writes Devin Leonard at Bloomberg Businessweek.
With $165 million in sales last year, it's the fastest-growing chain in the U.S., according to Leonard.
CEO Randy DeWitt credits his attractive, young waitresses with the chain's epic success.
Staff are vigorously judged on appearance.
"The women get points for hair, makeup, slenderness, and the cleanliness of their uniforms: fur-lined boots, khaki hot pants, and skimpy plaid tops that accentuate their cleavage," Leonard writes.
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