California Gov. Gavin Newsom passed SB 206, also known as the Fair Pay to Play Act, into law Monday. The law allows college athletes to profit from their name, image and likeness.
The bill will go into effect in 2023, and if the bill survives the expected court challenges, it could reshape the NCAA's business model.
The formal signing of the bill was done on LeBron James' show on HBO called "The Shop."
The bill will go into effect in 2023, and if the bill survives the expected court challenges, it could reshape the NCAA's business model.
The formal signing of the bill was done on LeBron James' show on HBO called "The Shop."
"Currently, student athletes are prohibited from being compensated even though their respective college or university makes millions from their athletic performance. That participation often comes at great risk to their health, academic success, and professional prospects," the Governor's office said in a statement.
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